Interesting presentation by the director for digital of Starbucks. They have 10 million Facebook fans and are the #1 engaged brand online. There is some great thinking going on over there that I think apply to a wide range of organizations.
A few highlights – I feel like I could do a blog post on each of them:
- It’s about relationships (human connection), not marketing
- social fits within a larger digital, integrated strategy
- build a coalition / thoughtfully deputize
- Become a content archeologist
- Enabling personalization
- Relevant mobile experiences
Here is a link to a full video of the presentation
